You will notice that you are not where you thought you would be. :) MarketingGiblets has been taken down, and replaced with ConversationRate.com. Why? There are a lot of reasons, but mostly it is because what I wanted to do with the blog was not captured by the URL, and it’s better to get that taken care of early on.
All the posts and comments from MarketingGiblets have been moved over, so nothing has been lost (not that there was much to lose). The only pain point is that you will have to subscribe to this feed, and unsubscribe from the other. I unfortunately could not push that through.
So what is ConversationRate.com?
This is a blog that will from now on be devoted to ecommerce and conversational marketing. If you are not familiar with that term, you can check it out on the ol’ Wikipedia if you would like. What it really boils down to though, is marketing through the “new” media channels, with an emphasis on cross communication with the customer or end user. It’s not broadcast media, but rather blogging, social networks, word-of-mouth, listening to your customers, etc. I like to take “communication with the consumer” to another level though, and incorporate behavioral communication as well (user behavior tracking, targeting, analytics, etc).
Long story short, this is a blog on internet marketing and ecommerce. It should be a lot of fun.
The actual URL? A play on words. “Conversation” because all markets are conversations and “Rate” because it makes it sound like conversion rate, and URLs are hard to come by nowadays. :)