I gave a presentation today on LinkedIn for the Social Media Club, Salt Lake City. It basically covered some best practices and tips on setting up your profile, building & maintaining your connections, and using the other features of the platform. I am a HUGE LinkedIn fan – if you are not using it much you really should take a deeper look. Here is the presentation on SlideShare. I have to warn you.. it’s a doozy (54 Slides!):

If you can’t view the presentation, here it is over on SlideShare: Using LinkedIn to Build Your Online Resume, Reputation & Connections.

What about you? Do you have any tips for LinkedIn? How do you get the most out of it?

**Quick Update – This presentation was featured on the Slideshare.net Homepage! So that’s nice..

****Update: State of Utah CTO Dave Fletcher reached out and let me know that they removed the document, revised and properly credited the original source, and the process has been reviewed with the staff.****

On September 29th, the State of Utah (where I reside) issued a document setting forth their guidelines for appropriate use of Social Media by the various government agencies. An article on GovTech.com entitled Utah Creates Social Media Guidelines for Employees Who Blog, Tweet, Etc. broke the story to the general masses, and so far there has been a fairly positive response. Why wouldn’t there be? What a progressive thing for a government agency to do, right?

The document entitled State of Utah Social Media Guidelines (pdf) (update – this document has been removed) was issued by the Department of Technology Services, and contains information for public officials on when to engage in social media and good advice on how to do so.  And it really is good information.. sections on Transparency and Judicious behavior, as well as being knowledgeable and how to handle mistakes show that the DTS really did their homework.

I’m sure glad Intel posted almost the exact same thing in May of this year. Continue reading

At significant risk of sounding like a really nerdy James Bond movie, the title of this post is actually something that came to mind a few weeks ago when brainstorming a new project. I’ve let the idea simmer a bit, but after being present for a great Affiliate Summit session called “Managing Your Brand” I find that I can no longer contain myself. :) In that session, Andy Beal, Lee OddenRob Key & Fionn Downhill gave great advice on online reputation management as well as managing your brand (not just monitoring it but actually managing it). If you did not attend that session but have access to  the videos from Affiliate Summit West 2009, I highly recommend giving it a peek.

It’s very likely that you already know this,  but the web is becoming an increasingly fragmented space. Gone are the days of “browsing” the web – it’s “searching” the web at this point. When is the last time you used a web directory like DMOZ for anything other than building links? There is simply too much out there.

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Like many young adults/online marketers/nerds, I process ghastly amounts of digital information every day. By process, i mean read, watch, listen, write, organize and communicate. Because I spend so much time and energy with this information, it’s pretty rare that something really surprises me any more. Oh there is the occasional blog post here and there that gets me thinking, or the new service or product that intrigues me, but there is simply too much information regurgitation (data puke, if you will) among the contributers in my industry.

Michael Wesch, however, astounds me. Continue reading