It’s been 3 months since I presented at SMX West in San Jose, and about 2 months since I presented at Pubcon New Orleans. At both shows, I spoke about building an efficient reporting product, as well as another few specific ways to do some common and necessary Paid Search tasks. I thought I would post a recap of that content here, and am finally getting around to doing it. :)

Quick side note – both shows were great. If you are interested in attending a conference about search marketing and social media, both the Pubcon and the SMX series are FANtastic.

Now, without further ado…

Efficiency is key to Search Marketing. There is no end to the amount of time you can spend optimizing and analyzing, tweaking and testing your accounts and programs. You have enough to do just figuring out enhanced campaigns or whatever the new algorithm update is all about – you don’t have time to spend hours every week pulling and massaging numbers. Don’t get me wrong – effective reporting and tracking is vitally important to success in search, and should be in every marketer’s utility belt. But the best reporting is both comprehensive and FAST. Continue reading