It’s been 3 months since I presented at SMX West in San Jose, and about 2 months since I presented at Pubcon New Orleans. At both shows, I spoke about building an efficient reporting product, as well as another few specific ways to do some common and necessary Paid Search tasks. I thought I would post a recap of that content here, and am finally getting around to doing it. :)
Quick side note – both shows were great. If you are interested in attending a conference about search marketing and social media, both the Pubcon and the SMX series are FANtastic.
Now, without further ado…
Efficiency is key to Search Marketing. There is no end to the amount of time you can spend optimizing and analyzing, tweaking and testing your accounts and programs. You have enough to do just figuring out enhanced campaigns or whatever the new algorithm update is all about – you don’t have time to spend hours every week pulling and massaging numbers. Don’t get me wrong – effective reporting and tracking is vitally important to success in search, and should be in every marketer’s utility belt. But the best reporting is both comprehensive and FAST. Continue reading
At significant risk of sounding like a really nerdy James Bond movie, the title of this post is actually something that came to mind a few weeks ago when brainstorming a new project. I’ve let the idea simmer a bit, but after being present for a great Affiliate Summit session called “Managing Your Brand” I find that I can no longer contain myself. :) In that session, Andy Beal, Lee Odden, Rob Key & Fionn Downhill gave great advice on online reputation management as well as managing your brand (not just monitoring it but actually managing it). If you did not attend that session but have access to the videos from Affiliate Summit West 2009, I highly recommend giving it a peek.
It’s very likely that you already know this, but the web is becoming an increasingly fragmented space. Gone are the days of “browsing” the web – it’s “searching” the web at this point. When is the last time you used a web directory like DMOZ for anything other than building links? There is simply too much out there.
Stumbled across something interesting today – found that Google is now including a search box in the SiteLinks for sites that use Google search for their internal search engine. The example I came across was w3schools.com – check out the screenshot:
That’s pretty crazy – for smaller sites, that’s a really good reason to use Google search for your engine. When the big G starts including a search box for other sites (hello retail) – that’s going to change the game a bit..
Here’s the link to the search results page.