When I initially started playing with Google Insights, I had a few thoughts about the service:

The Name is Weird

The name is really odd – “Google Insights for Search” seems to indicate to me that there will be “Google Insights for …” Video? Blogging? Pictures? News? Shopping?
I’m not sure. It just seems like Google is positioning the service to be one of many. Even the URL (http://www.google.com/insights/search/) seems to indicate there will be more coming. Should be interesting to see what happens.

So.. Google Trends?

What exactly is the difference between Google Insights and Google Trends? As far as I can tell, the interface was improved in insights, and that’s about it. I thought maybe that Insights was replacing Trends, but the Google Labs page still doesn’t even list Insights, so I guess that’s not true.

Meh.

The last thought I had was simply meh. Neat tool, useful for targeted SEO keyword research (does chiropractor or chiropractic get more search volume?) but there are significantly better tools out there for that. It’s interesting to see the news results and how that ties into search results, but it’s just interesting, not all that exciting or useful.

Man was I wrong. Continue reading