So I have to apologize – I left today’s post in my other pants..err.. blog. :) Yesterday I wrote a post called Which Metric is Best and posted it to the NewMixMarketing Blog (NMMBlog). NewMixMarketing is a new site that my good friend and social media consultant, blogger & author Josh Peters has started, in collaboration with some experts in various fields. It’s a group effort, where each of us posts on a specific topic once a week (my topic being PPC or Paid Search). We’ve got the written stylings of Josh Peters, Scott Duehlmeier, Nick Johnson, Darin “Doc” Berntson, Jessica Petersen & myself, covering Social Media, PR, Branding, SEO, PPC, Design, etc. There are already some great posts up, so I’m really excited about where this is going.
My post yesterday dealt with choosing the right metrics to track your paid search campaigns. It’s my first post on the blog, but you can expect more every week on Thursday. Take a look! :)