Now that all the freaking out about change has died down (Holy crap! Google changed the color of their wallpaper! Quick, let’s all write 300,000 blog posts about it!), I wanted to share my thoughts on this development (go 300,001). Continue reading →
At significant risk of sounding like a really nerdy James Bond movie, the title of this post is actually something that came to mind a few weeks ago when brainstorming a new project. I’ve let the idea simmer a bit, but after being present for a great Affiliate Summit session called “Managing Your Brand” I find that I can no longer contain myself. :) In that session, Andy Beal, Lee Odden, Rob Key & Fionn Downhill gave great advice on online reputation management as well as managing your brand (not just monitoring it but actually managing it). If you did not attend that session but have access to the videos from Affiliate Summit West 2009, I highly recommend giving it a peek.
It’s very likely that you already know this, but the web is becoming an increasingly fragmented space. Gone are the days of “browsing” the web – it’s “searching” the web at this point. When is the last time you used a web directory like DMOZ for anything other than building links? There is simply too much out there.
When I initially started playing with Google Insights, I had a few thoughts about the service:
The Name is Weird
The name is really odd – “Google Insights for Search” seems to indicate to me that there will be “Google Insights for …” Video? Blogging? Pictures? News? Shopping?
I’m not sure. It just seems like Google is positioning the service to be one of many. Even the URL (http://www.google.com/insights/search/) seems to indicate there will be more coming. Should be interesting to see what happens.
So.. Google Trends?
What exactly is the difference between Google Insights and Google Trends? As far as I can tell, the interface was improved in insights, and that’s about it. I thought maybe that Insights was replacing Trends, but the Google Labs page still doesn’t even list Insights, so I guess that’s not true.
The last thought I had was simply meh. Neat tool, useful for targeted SEO keyword research (does chiropractor or chiropractic get more search volume?) but there are significantlybettertools out there for that. It’s interesting to see the news results and how that ties into search results, but it’s just interesting, not all that exciting or useful.
Stumbled across something interesting today – found that Google is now including a search box in the SiteLinks for sites that use Google search for their internal search engine. The example I came across was w3schools.com – check out the screenshot:
That’s pretty crazy – for smaller sites, that’s a really good reason to use Google search for your engine. When the big G starts including a search box for other sites (hello retail) – that’s going to change the game a bit..