It’s happened to every one of you “service providers” out there. You have a wonderful, unique offering and were able to pick up some great big clients. They came to you because you were the best, or maybe you went to them and got lucky. Either way they signed right? And now they are using your wonderful product, and everything looks like it’s going to be great. After all, you are providing something that they can’t do for themselves right? What’s why they are willing to pay the big bucks for your premium package…

Yeah, wrong. Usually when you sign someone who is big enough for the situation above to ring true, they absolutely can do what you do. They just don’t want to. Maybe it’s time, maybe it’s money, maybe you are just their first step into a new area. Why is this important? Continue reading