At significant risk of sounding like a really nerdy James Bond movie, the title of this post is actually something that came to mind a few weeks ago when brainstorming a new project. I’ve let the idea simmer a bit, but after being present for a great Affiliate Summit session called “Managing Your Brand” I find that I can no longer contain myself. :) In that session, Andy Beal, Lee Odden, Rob Key & Fionn Downhill gave great advice on online reputation management as well as managing your brand (not just monitoring it but actually managing it). If you did not attend that session but have access to the videos from Affiliate Summit West 2009, I highly recommend giving it a peek.
It’s very likely that you already know this, but the web is becoming an increasingly fragmented space. Gone are the days of “browsing” the web – it’s “searching” the web at this point. When is the last time you used a web directory like DMOZ for anything other than building links? There is simply too much out there.