So I have to apologize – I left today’s post in my other pants..err.. blog. :) Yesterday I wrote a post called Which Metric is Best and posted it to the NewMixMarketing Blog (NMMBlog). NewMixMarketing is a new site that my good friend and social media consultant, blogger & author Josh Peters has started, in collaboration with some experts in various fields. It’s a group effort, where each of us posts on a specific topic once a week (my topic being PPC or Paid Search). We’ve got the written stylings of Josh Peters, Scott Duehlmeier, Nick Johnson, Darin “Doc” Berntson, Jessica Petersen & myself, covering Social Media, PR, Branding, SEO, PPC, Design, etc. There are already some great posts up, so I’m really excited about where this is going.
My post yesterday dealt with choosing the right metrics to track your paid search campaigns. It’s my first post on the blog, but you can expect more every week on Thursday. Take a look! :)
Some good news – coming up on March 8th-10th I will be speaking at SMX West in San Jose, CA. SMX or Search Marketing Expo is a series of conferences, dealing with Search Marketing (SEO, PPC, Social Media, etc) run by the same folks that run SearchEngineLand.com. It’s a great opportunity, and I’m super excited!
There is one downside though – SMX is at the same time as the Omniture Summit, which I haven’t missed for three years. It’s a fantastic conference as well, and is full of fun activities like skiing & Karaoke as well. (Yes, the sound is bad & I look shlubby, but I’m rockin’ pretty hard :))
I am going to miss going to that show for sure.
The other negative is that ANOTHER conference, PubCon South, is the same few days. I don’t know who is picking the conference days, but this has got to stop. Two search conferences on the same days? That’s just bad business. Way to split your audience. I know a lot of search marketers will be at PubCon instead of SMX West, and I don’t like it.
Despite these conflicts, I’m excited to speak. I’ll be speaking on the panel Ecommerce & Retail Search Marketing Tactics on the 9th at 5pm. If you are going to be in San Jose for the show or any other reason – leave me a note in the comments or shoot me an email (rickgalan at gmail) and we should definitely meet up!